You have a Facebook page or Facebook group. Start from understanding what your page means to the visitors through Facebook Analytics. It is an important part in getting your page popular. Look for details like no. of unlikes, unfollows and which target audience are you loosing based on the actions analytics provide you. Post impressions are important for the success of your page. Make sure that you are making all metric count. Not just the positive actions but the negative ones and the impact on traffic.
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