Do you know that SEO is different for keyboard search and voice search ? It might be true that your website is doing well in keyboard search. But with a lot of people using mobile phones and Siri and Google Assistants, there is a new arena in SEO that has become important. If you are a person who have used voice search, you will know that people use a different tone, language and keywords. Do you think you are considering those long keywords when optimizing for Google ? If no, it is time you start thinking about it.
The popularity of voice assistants has gone beyond phones. There is Google Home, Amazon Alexa and a variety of other devices which cater voice assistant features. Make sure that you are ready for the voice search and your website relevant in SERP